Someone at the Snapchat Inc. HQ is probably thinking that this year has really just been the trial version of 2018 and is hoping the actual 2018 starts as soon as they figure out how to get the social media company out of the latest mess they’ve got themselves in.
One can only imagine how many seats have become sizzling and scorching hot at Snapchat HQ after pop superstar, Rihanna, went on Instagram to totally lay into Snapchat for posting an ad mocking the beating she suffered in Chris Brown’s hands those years ago.
She then told her followers – at least 60 million of them – to delete the app (and teach them a lesson in joke cracking). A blink of an eye later and Snapchat lost around $600m.
While the guilty ad wasn’t created by Snapchat or is even affiliated to Snap directly – it was an ad for a game that ran on Snapchat – a statement from the company about being sorry for the ad and pondering how it got through their review process (translation: no payday for some people, that’s if they weren’t fired) only rubbed salt, Camerounian pepper and two teaspoonful of Siberia’s finest vodka to an already, kick-in-the-nuts pain level injury.
Queen Riri’s new law came just under two months after another pop culture icon, Kylie Jenner, tweeted her displeasure at Snap’s app redesign, adding that it made her not enjoy using the app anymore.
You may be wondering how Kylie’s opinion on a UI (no, not the University of Ibadan… User Interface) matters until you learn Snapchat’s value went down by $1.5 billion since that tweet went out. Add that to the $600m (and counting) in this new mess and Snap have themselves a double-billion dollar problem.
So yes, people probably have been fired with Riri’s justified outburst which is kinda ironic when you consider she seldom posted stories on Snapchat herself – her bestie usually did and those usually came weeks (if not months) apart.
It’s pretty safe to say Rihanna won’t miss using Snapchat then (wine glasses are clinking over at IG), but the real question is… would you follow suit and “miss me with the Snap please”?