Wizkid is arguably the biggest musical artiste in Nigeria and Africa at the moment so it was quite a big deal when news filtered through a few months ago that he was billed to perform at Coachella.
Coachella (officially known as Coachella Valley Music and Arts Festival) is not your usual concert, it is a modern music festival which lasts consecutive three-day weekends and sees thousands of fans throng the Indio, California venue to see a plethora of the world’s biggest music stars perform.
To understand just how big a festival Coachella is, in 2014, general admission tickets sold out in 20 minutes while other categories of tickets; including VIP access worth a minimum of $5,000, sold out within three hours of availability. And the average attendance per day was 96,500 people while last year’s event saw an average of 125,000 attend the festival.
That’s the big deal Wizkid eventually failed to perform at over the two weekends of the recently concluded 2018 edition which was headlined by Beyonce (and boy did she murder it!), Eminem (killed it!), and The Weeknd (nailed it!).
According to the Nigerian star, he was unable to be at Coachella for the first weekend because his band members were unable to secure visas and there was no way he could go out there and perform live with another band (which the show organisers offered) other than the one he’d been rehearsing with for months. He was re-slated to perform at the second weekend of the festival but he didn’t turn up for that one and was instead, spotted partying at a night club in Lagos.
Question: did someone in the Wizkid camp think they only needed to rehearse getting Star Boy’s band members the visas instead of actually getting the visas? And we all know Yankee visa is not yogurt you buy in Lagos traffic – that sweetheart’s hard to get!
That aside, what’s really happening with Wizkid? Back in the Christmas season of 2016, he cancelled a slew of scheduled shows over health concerns and promised to make it up to fans with some shows in 2017.
Those promised shows soon morphed into a quartet of stadium-size shows but eventually, Wizkid The Concert was all fans got in December 2017 – and that show had fans grumbling because the show started three hours late.
Wizkid did make up for the late start with a memorable night full of surprises – including giving a boy called Ahmed N10 million and putting him on his Star Boy label, as well as bringing out Davido days after O.B.O. did same at another show to put to rest reports of a growing feud between both stars.
But that doesn’t cover for Wizkid missing out on performing at a such a massive event as Coachella which gets named the top music festival in the world as regularly as Mohamed Salah scores for Liverpool. Damn straight, we are feverishly concerned!
If there are people in the background who are not getting things done and consequently are affecting Wizkid’s star from shining properly on a globally reverred stage, those people need to buckle up fast or kindly step aside.
Not being at Coachella is a major dent on Wizkid’s brand as it tells organisers of big music events that he is a risk if called to perform at their shows – I mean, if visas couldn’t be sorted for band members despite about a three-month’s heads-up to get prepared, what other fire-brigade arrangements is Wizkid going to burden future event organisers?
If it’s for health reasons, that’s understandable. But if it has to do with logistics which alternatives could have catered for, then there are so many shows Wizkid can keep missing and cancelling.
And in this age where a chunk of the music audience have attention spans the length of Kim Kardashian’s marriage to Kris Humphries, Wizkid needs to avoid any more of such occurrences or else, they’ll move on to the Davidos, Teknos, Adekunle Golds, Falzes, Tiwa Savages, Simis and more.